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Anjaan RJ has been appointed for new tourism ambassador to India for Queensland.
Tourism Minister Peter Lawlor said, “Anjaan’s appointment would help to increase Queensland’s presence in one of Queensland’s fastest growing international markets. Anjaan, a popular Radio DJ, has a larger-than-life personality and a huge fan base in India. Anjaan has been recruited to help fly the Queensland flag at trade shows, media interviews, consumer events and will be involved in a series of PR activities over the next 12 months that aim to entice more Indians to pack their bags to come Queensland.” he added.
Mr Lawlor said, “We have been so impressed by Anjaan’s initiative and promotion of Queensland on his radio program following the Best Job in the World recruitment process that we have asked him to work with us to promote Queensland in India.
He said, “In his role as a Queensland tourism ambassador, Anjaan aims to spread goodwill between Australia and India and share his positive first-hand experience of Queensland hospitality.”
Mr Lawlor said, “Earlier in the year Tourism Queensland released a new long-term strategy for India which included a number of key priorities, such as attracting high-spending Indian visitors, aligning Queensland’s experiences to meet the needs and expectations of Indian visitors and improving air access for Indian travellers to Queensland,” he added.
The Tourism Minister said, “Despite difficult economic times, in the year ended June 2009 approximately 30,000 Indians visited Queensland, following an increasing trend that has seen the number of visitors increase by 10 percent on average over the past year three years. Indian visitors to Queensland also spent $88 million in the year ended June 2009. India’s economy is one of the fastest growing in the world and is underpinning India’s international travel growth.”
“Queensland is especially popular with Indian honeymooners and families who enjoy the combination of our laid-back lifestyle, food and shopping experiences.”
Mr Lawlor said “Queensland tourism industry was currently going through one of its toughest periods ever and had had to combat the effects of not only the global financial crisis but also the impact of swine flu, which had been particularly traumatic for the tourism industry.”
Anjaan Ganesh will also present at the Queensland’s Tour India Mission on the November 24 in Delhi, November 27 in Mumbai and December 2 in Bengaluru.